WP6 – Impact Analysis and Dissemination
WP6 tells the story of SOHO and measures what it changes: the project website and social media, news coverage, events and the final symposium, and an impact assessment of the project on the target groups and the tourism sector.
Objectives
The work package assesses the effectiveness of the project activities and their impact on the target groups, the regions and the wider tourism sector; it develops and implements a communication and dissemination plan that promotes the project locally and internationally; it makes sure the results and best practices reach government agencies, tourism boards and private companies; and it evaluates the dissemination itself.
Tasks
| Task | What it does | Lead |
|---|---|---|
| T6.1 Impact assessment | Quantitative and qualitative data on the achievement of the objectives and the impact on stakeholders. | USM |
| T6.2 Communication and dissemination plan | Target audiences, key messages, channels, promotional materials and events. | USM |
| T6.3 Dissemination of results | Reports, guides and materials summarising the results for public authorities, tourism boards and industry. | UTE |
| T6.4 Stakeholder engagement | Surveys, focus groups and interviews with stakeholders, fed back into the project. | AIUB |
| T6.5 Project website | sohoproject.eu as the public information hub and project-management tool, regularly updated. | UNSTPB |
| T6.6 Promotion | Social media, press releases, newsletters, participation in conferences and events. | USM |
| T6.7 Final symposium | The closing event presenting the results of the project to a wide audience. | USM |
Deliverables
| Deliverable | Description | Due |
|---|---|---|
| D6.1 Impact assessment report | Impact of the project on the local economy and the tourism industry, stakeholder satisfaction. | M36 |
| D6.2 Communication and dissemination plan | Audiences, messaging, tactics and channels. | M36 |
| D6.3 Dissemination materials | Reports, guides, brochures, videos, training materials and toolkits. | M36 |
Where we are
The website has been online since December 2023 with regular news; SOHO was presented as a best practice at the Erasmus+ National Seminar in Bucharest (October 2024) and has had coverage in the national media of Bangladesh and Vietnam; the final symposium and the impact assessment are planned for the last months of the project.
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them. Project n° 101129336.